…Fully integrated residential development records R250 million in the first round of sales…
Attacq Limited (Attacq) and joint venture partner D2E Properties (D2E) announced today that The Mix Waterfall, the latest high‐rise residential development within the iconic Waterfall precinct, achieved R250 million in sales since officially launching late July 2021. The Mix Waterfall is the most recent in a string of highly successful residential developments within Waterfall City that have firmly positioned Waterfall as the preferred lifestyle and business destination in the province.
Situated atop the iconic Mall of Africa, this 14‐storey, New York styled apartment offering has been tailored to speak to a homeowner seeking safe and secure apartment living with all the advantages of a sophisticated, bustling, urban experience. In addition, The Mix is the perfect fit for an emerging investor seeking capital appreciation in a high residential growth node.
Robin Magid, D2E CEO, says, “The way we engage with the communities around us has drastically changed in the past year. New trends in workweek flexibility and the growing demand for work‐life balance are all converging to inform home and investment decisions. As property developers, our job is to understand and answer these evolving needs by developing unique product offerings for the ever‐more discerning buyers of today.”
Developed from the ground up, Waterfall City is the largest ‘greenfield’ urban concept development in South Africa. Built on 2200‐hectares of land, Waterfall City has quickly become one of Gauteng’s leading business and lifestyle precincts, with blue‐chip firms such as Deloitte, PwC, Accenture, BMW, and Dischem calling it home.
Furthermore, for most companies, flexible work options has gone from being a consequence of the pandemic to a core benefit, informing where employees choose to live, work and play.
For those in close proximity, The Mix’s strategic placement near scenic walking and cycling routes make travelling to work a breeze. In addition, its proximity to parks, green spaces, and access to world‐class lifestyle amenities make it ideal for those in search of the optimal work‐life balance.
“Increasingly, buyers are considering quality of life enhancers such as convenient access to retail, entertainment and outdoor experiences as part of the non‐negotiables in their property decision‐making process,” continues Magid.
The Mix presents an affordable entry into Waterfall’s highly competitive property market with studio, one and two‐bedroom apartments available from R999 000 ‐ these units are selling fast. The Mix takes cosmopolitan living and amplifies it by drawing on the buzz of the city lifestyle. It offers residents a vibrant place where people can explore, engage, work, experience and dream big.
“As Attacq, we want to build an inclusive city, one that reflects the aspirations and potential of the people of South Africa. Key to this is the development of different asset classes tailored for different market segments. The Mix is suitable for a range of people from those who are starting their careers and moving out on their own, to those who are looking to downsize in a safe lock up and go environment. We recognised the opportunity in developing a residential offering that spoke to the long‐term aspirations of our community and provided a foothold into Waterfall’s competitive property market,” says Jackie van Niekerk Attacq, CEO.
Centralised living that is strategically positioned to cater to the needs of a diverse resident community is driving sales at The Mix. The proposition includes access to a fitness and wellness centre, co‐working spaces, amphitheatre, rooftop pool and cafe, and an array of retail facilities to enjoy within the Waterfall precinct. In addition, smart technologies will be integrated into the building, allowing residents to personalise their living experiences further.
The Mix is not just a development; it’s a community. It offers residents the opportunity to live a world‐class metropolitan lifestyle in a smart, safe and sustainable community‐connected environment.
Set for completion in early 2024, The Mix will comprise a limited 371 upmarket apartments.