A Manchester-based contractor, Russells Construction has become Russell WBHO after being backed by Wilson Bayly Holmes Ovcon in the summer of 2018.
The company is set to launch a new look after undergoing a rebrand on the back of securing investment.
Paul Foley, a director of both Russell WBHO and WBHO in South Africa, said: “We are delighted to see the name WBHO firmly established in the UK with the launch of the new Russell WBHO brand.
“We recognise the commitment the Russell WBHO team has made to the partnership and reiterate our support for the business and its growth ambitions as we head into the new decade together.”
The branding is to be unveiled on site hoardings around its ten Manchester city centre developments over the coming months and is being rolled out across the business.
“This rebrand represents the coming together of two construction companies and the ambitions of the combined business for the future,” said Russells co-founder Gareth Russell.
“It is designed to celebrate that relationship and reaffirm the fact that we are now part of a £2bn global organisation,” he concluded.